Challenge

Bosch conducted extensive research on their DIY user segments and gathered numerous insights. However, they sought external help to prioritize user needs over their business biases. Their goal was to pinpoint genuine pain points experienced by DIYers and explore potential Bosch-driven solutions to alleviate these challenges.

Role

As the Lead UX designer, my role was to guide the team throughout the 6 sprints going through discovery, to ideation, to validation and assessment of business feasibility of our newly found opportunities. I led the entire process managing both our team and Bosch's innovation team.

Solution

We crafted a long-term vision for an ecosystem aimed at supporting DIYers through the most challenging phases: planning, sourcing, and assistance. This vision included 3 key services: a marketplace for buying or selling DIY products, a service to buy DIY projects box kits and an online community for hiring DIY services and exchanging knowledge. Focusing on addressing the most critical pain points and the most feasible to launch in the short term, we prioritized the "Built to Build" service—an online platform offering users access to DIY projects along with different box kits containing all necessary materials, Bosch tools, and online support. This ensures users have everything they need to complete their projects. We provided Bosch with the complete design, validation, and business feasibility assessment to take the next steps into bringing it to life.